Researching Market Demand for a Product Category

There are a number of things to research when determining market demand for a product category. To start with, it’s important to understand the differences between consumer and industrial buyers. Consumer buyers include people who use products on a daily basis, such as household appliances or clothing items. Industrial buyers purchase goods that they re-sell to consumers, such as food ingredients or construction materials.

Industrial demand is typically more sensitive to price changes than consumer demand. That means that an increase in price will have a bigger impact on the quantity bought from industrial suppliers than from large retail outlets or online merchants selling directly to consumers. It can be useful to focus on one type of buyer at a time because their buying habits differ greatly based on the industry they operate within and how they’re able to purchase.

Another important aspect of market research is determining which products are available through different outlets. For example, if you’re developing a new type of baby food, it will be helpful to know where parents can currently buy items for their children’s meals. If people need to purchase groceries at the supermarket to make baby food, then it might be difficult to sell your product unless you can change the way that people shop or convince stores to carry your brand.

You may also want to consider what demographic groups make up your target customers and how large those populations are. Some companies focus on young adults between 18-35 because they have growing disposable incomes but are still relatively price sensitive. If you’re targeting older customers with children or retirees who don’t have as much money to spend, it will be important to determine the size of those groups in your local area.

It’ll also be helpful to understand recent trends that are likely to impact market demand for a product category. For example, the popularity of online shopping has increased dramatically over the past decade and is expected to continue growing strongly in coming years. If you’re developing a new service or software application, understanding growth potential from e-commerce can help you present an attractive business case when pitching your idea.

It’s also important to understand the difference between consumer demand for a product category and consumer demand within a product category. With some products, such as automobiles or smartphones, there is significant differentiation in features offered at different price points. This creates opportunities for businesses to broaden their market by offering several tiers of pricing based on specific needs of consumers.

Other product categories feature very little differentiation among individual brands, particularly with functional goods like batteries or light bulbs where consumers are most concerned with price rather than brand name. In these cases, it can be more effective for companies to focus on low-cost strategies that bring in bulk orders from large retailers instead of targeting lots of smaller orders from individual consumers who are unlikely to buy more than one of the company’s products.

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